Growth Loop: Waze
How did Waze get to 140 million monthly active users?
By using growth loops, Waze has been able to become one of the most popular navigation apps in the world.
Waze is a navigation app that uses crowd-sourced data to provide real-time traffic information to its users. The app has used several growth loops to acquire and retain subscribers. Here's how Waze used growth loops to grow:
The Viral Loop: Waze incentivizes its users to invite their friends to use the app by offering points and badges for referrals. Users can earn more points and badges by inviting more friends, and this has helped Waze to acquire new users.
The Network Effect Loop: Waze uses the data collected from its users to provide real-time traffic information. As more users join the platform, the data becomes more accurate, and the value of the app increases, creating a network effect loop.
The Gamification Loop: Waze uses gamification techniques to encourage user engagement. Users earn points for sharing traffic data, reporting accidents, and other activities, which keeps them engaged with the app.
The Community Loop: Waze has a strong community of users who share information and help each other navigate through traffic. This community has helped to create a sense of loyalty among users, and it encourages them to continue using the app.
The Retention Loop: Waze uses push notifications to remind users to open the app when they are driving, and it provides personalized alerts based on their daily routines. This helps to keep users engaged with the app and encourages them to continue using it.