Do you speak ‘to’ or ‘with’ your audience?

Words are important. Words are powerful.

Words are important. Words are powerful. Even the smallest and seemingly inconsequential words used can have implications on the listener.

I find that speaking ‘to’ someone suggests a closed conversation with no room for discussion vs ‘with’ someone would be to engage in dialogue.

If product marketing these days is about conversations and authenticity, then speaking ‘with’ is a much better way to describe why you’re doing with your audience.